IRB International, an independent Market research Company, was commissioned to find out what people really thought about minor dent damage in car body panels. They have a proven track record in managing and co-ordinating international market research projects. Their experience in research, specific to the Motor Trade, includes assignments for Audi, Daewoo, Fiat, Nissan and Volkswagen.

A Toyota Picnic was kindly loaned by Toyota GB - declared value £15,000. The two front wings, bonnet and four doors had one minor cosmetic dent per panel. Dent Devils Ltd were able to repair all the damage without paint or fillers.

•  It was proven that minor cosmetic dents and creases can make a huge difference to the perceived value of a car when compared to a similar vehicle in perfect condition. With the damage on display the Toyota Picnic was valued at *£2,222 (14.8%) less.

•  One in two people said that even with a massive *14.8% reduction in price - they would not buy, preferring to pay the full price for a vehicle in perfect condition.

It is a well documented fact that minor cosmetic damage can reduce a vehicles value by as much as 15% costing the consumer an estimated £1.2 billion a year. Having established ourselves as the U.K.'s No.1 choice for discerning car dealers, manufacturers and car transportation companies – we now offer our unique Paintless Dent Repair service direct to the consumer through our nationwide network of  retail centres. Our highly skilled master craftsmen are trained in all aspects of minor dent and crease removal, including the re-instatement of swage lines on a vast array of vehicles. The quality of our workmanship and the substantial savings in cost and time are unparalleled. The thing that makes our service of particular value, is the fact that our people are able to carry out repairs that have previously thought to be impossible. The extraordinarily difficult skills and techniques required for the re-instatement of swage lines, minor creases (both horizontal & vertical) and some so-called inaccessible areas are, for Dent Devils, minimum and essential skill levels. Click on Dent Removal to see before and after pictures - you will be amazed.

* Survey Average

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